Ready to create a real connection?
When you get your copy right, it lights up your marketing, builds credibility and creates real relationships.
What does that mean in real terms?
✔️ Loyal clients (and more sales)
✔️ Happy employees
✔️ Your chance to make an impact
Build trust, credibility and real relationships
You have a great business. You and your team have worked really hard to build something amazing that’s genuinely better than what your competitors offer.
And yet…
Your ideal clients aren’t getting in touch, sales are slow
Your engagement is low (and your competitors seem to have it all figured out)
You need to update your website but have no idea what to focus on to stand out
Your marketing doesn’t reflect who you are – your real purpose and values have been lost along the way
So what’s missing from your marketing?
Connection.
Connection copy articulates exactly why people should sit up and take notice of you. It sets you apart from your competitors and builds real relationships with the people who matter.
It’s human. Warm. Real. It speaks their language, sparks conversations and generates loyalty.
Not only that, it empowers and inspires your team to live your brand.
I believe so strongly in the power of connection copy, I trademarked the term. It gives you confidence that when you become a client, there’s a proven system in place to help you connect more strongly with your audience.
When your audience feels a connection with your brand…
→ Your ideal clients, employees and stakeholders perceive your organisation as more trustworthy – your brand feels real
→ They understand exactly what you do and why they should work with you
→ Your sales will increase, employees will love you and your business will grow
Let’s rediscover your brand (and tell the world all about it)
Hi, I’m Rachel – copywriter, messaging strategist and founder of Connection Copy. For 15 years I’ve helped people-led brands to better connect with their audience by injecting humanity and clarity into their copy.
If you’re looking for content that the right people genuinely want to engage with, Connection Copy helps you do exactly that.
I also have:
A strong commercial mindset
A degree in modern languages plus post-grad qualifications in communication and brand strategy
9 years’ experience writing in a corporate environment
Positive reviews from 132 organisations
“Rachel was incredibly easy to work with and quickly picked up on the essence of what I was trying to get across. I would wholeheartedly recommend Rachel for any copywriting where you are struggling to get across your message."
Are we a good fit?
✔️ You have a good understanding of your ideal clients
✔️ You’re ready to invest in professional messaging strategy + copy
✔️ You have a viable business offering and a solid marketing strategy
✔️ You want to attract new business, inspire loyalty, engage your employees
✔️ You’re willing to throw off the corporate comfort blanket and focus on making a real connection with your people
"If you're needing help with your copy, hire Rachel ... she is an absolute genius with words! She's worked with several pieces of my copy over the years, and every time she delivers in spades. She weaves whatever magic she weaves and everything comes back still reading like me .... but so much better!”
A bit more about me (outside of work!)
Copywriting is brilliant. I’m so lucky to do a job I love.
But there’s way more to life!
I love the beach, photography, playing sport, hanging out with my family (and puppy!).
I coach kids football 3x a week, and invest a disproportionate amount of my time and income travelling to watch Premier League matches. This season I’ve sponsored my son’s u10s football team too.
"Rachel is wonderful to work with. Her common sense down to earth approach is a breath of fresh air. I highly recommend working with her."
Want to make a difference?
Me too. There’s so much happening in the world that I feel powerless to stop. But if there’s any truth to the ripple effect, then anything I can contribute in my own community – whether that’s volunteering at our junior parkrun (up to 80 now!), writing letters for the inspiring From Me To You charity, or being a drop-off point for the brilliant Baby Bank Bristol – can make a small difference.
What this means to you:
→ I save 5% of my income which I donate to my clients’ favourite charities at Christmas. It means if we work together you won’t get a festive hamper (boo), but on the plus side, more than 30 amazing organisations have benefited in the last few years.
→ For every review and testimonial I receive from clients, I donate a food parcel via the Trussell Trust to a family struggling with the crazy cost of living crisis in the UK.
→ Each year I run 3 Write With Confidence half-day workshops for charities doing brilliant work (worth £5,400).
Want to create a brand that people believe in?
Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.
